The School of Life
BRANDING, ART DIRECTION, VISUAL DESIGN, PRODUCT DESIGN
The School of Life is a passionate group of people on a mission to bring about healing, growth, calm, and self-understanding.
They derive their ideas from psychology, psychotherapy, philosophy, art, and culture. As thier name – The School of Life – suggests, they exist to teach people how life can be lived and what can make it truly worthwhile, effective, and fulfilling.
Years ago I discovered the field of Positive Psychology, a fresh new take on Clinical Psychology. Its approach differs in its opening question. Clinical Psychology may start with the question “What is wrong with you and how can we bring you back to baseline?” Positive Psychology may start with the question “What is going well for you and how can we build upon that? How can we enable you to thrive not just reach baseline?”
Small shifts in thinking such as this can produce very large results. Positive Psychology’s approach begins with a different question. Psychology is such an emerging science and there is so much about the mind we don’t know. This makes it exciting, the not know part, because there is so much to discover. This curiosity and search for improvement are The School of Life’s guiding principles. It is this approach and mindset that sets this brand in motion and makes it a gem of a resource for those looking to help in their mental well-being.