GoCardless
BRANDING, VISUAL DESIGN, ART DIRECTION
GoCardless is a ACH based payment process tools that enables bussnixses and enterprises to capture payments faster, more reliably, and with far fewer errors. This creates better customer retention, brand perception, and businesses overall receive more of their funds from reoccurring and subscription payments.
If your bank or credit card company has ever sent you a new card than you know how much of a pain this is from the consumer end. This possible disruption in payment affects businesses as well. So GoCadless is fantastic solve to that problem.
My Role and Contribution to this project.
BRANDING, VISUAL DESIGN, ART DIRECTION
I and the team I worked with first worked closely with both the product and marketing teams to understand the benefits and selling points of the product. We also met with users to gather further insights on the product.
After gathering valuable insights on the product we worked with the branding team to help rebuild a new home page and a few other key pages to develop a new brand language for the entire site and updates to the overall brand standards guide.
